Blog & News

Food & Beverage Ads Dominate Q1 2017 In-Feed Video Report

Thursday, May 25th, 2017 by Positive Mobile

A dominant trend in social and mobile video in the last 18 months has been food, proven by the exponential growth of mobile and social-dominant cross-platform food content plays like Buzzfeed’s Tasty, Tastemade and Time Inc.’s recently launched Well Done. Food and beverage marketers are taking advantage of this trend, running 42% of all In-Feed […]

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The Keys to Making your Videos as Mobile Friendly as Possible

Thursday, April 27th, 2017 by Positive Mobile

Without even noticing, we’ve been going through a silent revolution in the way we go online. According to eMarketer, exactly two years ago, mobile has surpassed desktop in the number of users. Now, a second revolution is on its way with video viewing virtually exploding on mobile devices. Social media platforms such as Facebook and […]

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Mobile Video Predictions for 2017

Sunday, April 2nd, 2017 by Positive Mobile

For over a decade, the classic example used in mobile marketing was the mobile ad a user walking down the street would receive from a nearby Starbucks, advertising an off-hours special to increase foot traffic during slow hours. Though location-targeting via mobile devices isn’t yet in use at the street level universally, location-based targeting was […]

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Growth of Location-Based Ads was the Top Mobile Ad Trend in 2016

Thursday, February 16th, 2017 by Positive Mobile

If there is one trend which defined mobile advertising in 2016 is the growth of location-based mobile video ads, which jumped from around 5% mid-year to 17% of all mobile video ads run in Q4 2016 according to Positive Mobile’s mobile video SSP. “From local car dealer and retail ads to ads for congressional candidates […]

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Vertical Video: At Last, Video Ads Native to the Mobile Experience

Tuesday, January 3rd, 2017 by Positive Mobile

Welcome to the mobile-first world. For most of us, our smartphone has almost become part of our bodies. In addition to texting, emailing and more, we take, store and watch most of our photos and videos on our smartphones. A Pew Research Center Report found that 75% of 18-to-29-year-olds watch videos on their smartphones. More […]

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Top Mobile Video Advertising Categories in Q3 2016

Tuesday, November 15th, 2016 by Positive Mobile

With CPG now 49.9% of In-Feed mobile video ad impressions, up from 42.6% in Q2, 34.5% in Q1 and 16.5% in Q4 2015, In-Feed mobile video can take pride in proving its efficacy in the most research-driven product category and is ready to pull ad dollars from TV   Tel Aviv, Israel, November 15, 2016 […]

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Positive Mobile is now featured on LUMAscape

Wednesday, October 19th, 2016 by Positive Mobile

We are proud to be featured on the Video LUMAscape as one of the video SSPs. LUMA Partners compiles sector landscapes (“LUMAscapes”) to organize what can be a very confusing ecosystem. The LUMAscapes map each of the increasingly overlapping key sectors of digital media, and have become some of the most viewed, used, referenced and […]

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Locally Targeted Mobile Video Ads Growing For Retail Categories

Tuesday, September 20th, 2016 by Positive Mobile

Consumer products goods brands grew from 34.5% to 42.6% of the top mobile video advertising categories in Q2 2016, according to Positive Mobile, which released a quarterly index. In fact, locally targeted mobile video campaigns rose 5% in Q2 2016, compared with the previous quarter, with retail subcategories like automotive dealerships contributing to the majority, […]

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Why Outstream Mobile Ad-Units Are the Future?

Monday, September 5th, 2016 by Positive Mobile

The mobile video market is growing rapidly and poised to grow even more. In the US alone, mobile video ad revenues are set to explode from $3.54bn in 2015 to $13.3bn in 2020 thanks to a 30% annual growth rate. But surprisingly, that growth isn’t coming from what most agencies and brands intuitively refer to […]

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Positive Mobile Guarantees Viewability with Moat

Friday, August 26th, 2016 by Positive Mobile

With the strong growth of mobile video advertising, agencies and advertisers have been challenged to find in-stream premium pre-roll opportunities while publishers lose revenue by running banner ads instead of premium video campaigns. To address these market challenges, Positive Mobile provides publishers with a full stack outstream mobile video solution based exclusively on proprietary patent-pending […]

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