The Q1 report for 2016 shows that CPG ads more than doubled their share in Q1 2016 vs. Q4 2015, while Retail, Toys & Cosmetics / Beauty decreased their share.The Super Bowl Effect On Advertising – Beer and Snacks accounted for nearly 40 per cent of all CPG advertising in Q1 2016, according to Positive Mobile.
Tzahi Stein, Positive Mobile’s Founder and CEO, offers the current data. In a nutshell:
* CPG jumped from 16.5% in Q4 to 34.5% in Q1
* The Super Bowl effect – Beer and Snacks accounted for nearly 40% of all CPG advertising in Q1 2016
* The Winter effect – health care doubled from 3% in Q4 to 6% in Q1 lead by ads for cold medications
* Financial Services edged up with more ads for mobile payment apps