With the strong growth of mobile video advertising, agencies and advertisers have been challenged to find in-stream premium pre-roll opportunities while publishers lose revenue by running banner ads instead of premium video campaigns. To address these market challenges, Positive Mobile provides publishers with a full stack outstream mobile video solution based exclusively on proprietary patent-pending technology developed by the company.
Positive Mobile’s integration with Moat serves to validate the viewability of the company’s outstream video advertising, allowing both publishers and advertisers to run premium video ad campaigns with confidence that real people are viewing and engaging with the ads. “We’re thrilled to partner with Moat to verify the validity of Positive Mobile’s video campaigns, ensuring that our publishers, advertisers and agencies are generating measurable video views and user attention,” said Tzahi Stein, CEO & Founder, Positive Mobile.
Welcome to the Positive family, Moat!
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007.