Welcome to the mobile-first world.
For most of us, our smartphone has almost become part of our bodies. In addition to texting, emailing and more, we take, store and watch most of our photos and videos on our smartphones. A Pew Research Center Report found that 75% of 18-to-29-year-olds watch videos on their smartphones. More noteworthy, millennials are twice as likely to focus when watching a video on their phone as on a TV.
Vertical video makes sense.
With smartphone users holding their devices in vertical position about 94% of the time, according to MOVR’s Mobile Overview Report, vertical video is the most natural and makes the most sense. Snapchat, which is largely credited for being the pioneer in vertical video, found that vertical video ads are watched from beginning to end nine times more than horizontal ones. Nine times!
Vertical video integrates more seamlessly with mobile, creating a better experience for users and giving publishers better completion rates and ROI. With vertical video, users are more engaged, so everybody wins.
Be ahead of the trend.
We’re proud to launch Positive Mobile’s new vertical video unit, which sits natively in mobile feeds and provides users with a natural and unique mobile experience. The entire video remains within visible range, with high-viewability guarantee, without being intrusive for the user. Dynamic placement allows for optimal integration within a feed, while plugins make it incredibly easy to share a video while it’s playing or when it’s over.
The new vertical video unit joins Positive Mobile’s suite of breakthrough video ad units that give publishers a way to monetize their content with video ads outside of pre-roll, and lets publishers meet users right where they want to be met—no flower crowns or face-swapping needed.
If vertical video is the future, then the future is already here. Don’t miss out.